RESUME
Self-starting and innovative leadership professional with a comprehensive skill set in strategic marketing, social media oversight, and significant revenue expansion. Related skills and experience include:
• Engaging Social Media Advertising/SEO Experience-Facebook, Google Ads, Microsoft/Bing Twitter, Instagram, YouTube, LinkedIn, TikTok
• Google Analytics, Google Ads-Search, Display, and Shopping Certified
• Adobe Premiere, Photoshop, InDesign, Canva​​
• WordPress/Squarespace/Wix/WooCommerce
• CRM experience-Salesforce
• Content planning experience with HubSpot
• Copywriting experience
• Event Manager/Promotions
• Canva
• Email Marketing
• Lead Generation
Social Media Oversight: Proven expertise in digital presence expansion, audience engagement, and targeted campaigns via social platforms. Familiar with all aspects of a content generation focused on cohesive storytelling and elevating brand awareness. Proficient in securing advanced numbers of followers across multiple social media platforms.
Strategic Marketing Initiatives: Employer of a hands-on approach to conceptualizing, developing, and implementing strategic marketing initiatives that align with core business objectives for growth and expansion. Extensive experience with marketing campaigns and a foundational understanding of sales techniques obtained through a highly-successful career in sales.
Project Management: Skilled leader with a history of overseeing multiple simultaneous projects with varying requirements while ensuring delivery within all deadlines.
Key Qualifications: Highly analytical and results-oriented with a track record of thriving in fast-paced creative environments. Dedicated to continuous brand expansion through engaging content and targeted campaigns that capture audiences and generate public interest.



Work​
experience​
Social Media Coordinator-Skol Marketing
April 2021-Present
Related Skills: Social Media Campaigns, Marketing Leadership, Content Generation, Website Development, Google Analytics, Google Ads, Project Management, Brand Expansion, Audience Engagement, Visual Solutions, Storyline Creation, Strategy Development & Execution
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Produce and plan social media and website content for over fifteen different clients to improve SEO, page visitors, and brand followers.
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Collaborate with clients to develop successful social media campaigns to generate loyal customers and conversions.
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Construct staging websites from scratch, add SEO-friendly content to pages, and optimize meta descriptions, titles, and alt tags.
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Develop relationships with clients to improve their brand, website, and social media accounts to gain more leads by having improved SEO.
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Create and edit video content for commercials, social media, and informational videos.
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Marketing Manager-American Wrestling Federation
​December 2017-Current
Related Skills: Social Media Campaigns, Marketing Leadership, Content Generation, Project Management, Brand Expansion, Audience Engagement, Visual Solutions, Storyline Creation, Strategy Development & Execution
Deliver engaging and visionary leadership to the development and execution of strategic marketing initiatives focused on expanding brand awareness, audience participation, and securing the overall growth of the organization. Utilize cutting-edge storytelling techniques to create engaging content and drive consumer interaction with the brand across a variety of digital platforms. Created articles, photos, videos, and other marketing collateral while ensuring adherence to all brand identity standards and quality expectations.
• Drastically increase Facebook following by 150% to 5.7K+ followers.
• Produced television shows that aired on YouTube and KSTC 45 in close collaboration with a top-performing creative team.
• Generated storylines and booked talent for roles at events.
• Expanded brand digital presence by leading the implementation of social media campaigns on Facebook, Twitter, Instagram, and YouTube.
• Elevated ratings for AWF TV shows on 45TV and advanced attendance at live events.
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Paid Media-Augurian
November 2020-Current
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Related Skills: Blog Writing (On WordPress), Google Ads-Display and Search Campaigns, Microsoft Advertising Management, Campaign Management, and Optimization, Remarketing Campaigns, Campaign Budget Tracking, LinkedIn and Facebook Campaign Management, Writing Ad Copy, Keyword Research, Negative Keyword Research, Audience Targeting, Creating Custom Audiences, Amazon Campaign Management, Google Tag Manager, Dynamic Creative Ads
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Optimize Google Ads, Facebook, LinkedIn, and Microsoft Advertising campaigns by managing budgets, writing ad copy, and utilizing the budget to its full potential.
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Produce content for the Augurian blog to develop the brand’s following.
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Creating new ways to innovate and drive results for clients working with Augurian.
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Broker Account Executive-United HealthCare
July 2018-November 2019
Related Skills: Leadership, Team Direction, Product Offerings, Mentorship, Presentations, Territory Oversight, Revenue Expansion, Consumer Satisfaction, Conflict Resolution, Optimal Solutions
Served as an expert on all products and coverage levels in order to advise and guide Health and Life Insurance Brokers on optimal solutions and offerings that fulfill specific client requirements. Governed a team of brokers charged with the territories of Georgia and Ohio. Oversaw the Georgia and Ohio book of businesses, followed up on insurance quotes, and quickly resolved customer service issues.
• Personally secured 1K+ subscribers, 1.67K+ memberships, and $137K+ in ancillary sales.
• Utilized a comprehensive knowledge of the UHC insurance portfolio to address any broker concerns or inquiries.
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Business Development-Centriam
January 2018-June 2018
Related Skills: Digital Web Presence, Brand Expansion, Consumer Loyalty, Customer Service, Email Campaigns, Social Networks, SEO, Google AdWords
Focused on continuous brand expansion and consumer engagement with available products through comprehensive sales and marketing activities. Drove core business objectives for growth by executing 300+ weekly outbound calls and daily email campaigns to educate the public on the benefits of the products. Secured potential leads through LinkedIn, individualized websites, and client referrals. Utilized superior customer service tactics to construct client loyalty, elevate overall satisfaction, and generate repeat business.
• Expanded new organic web traffic and page views by improving the SEO with Google AdWords.
• Spearheaded the development and implementation of digital marketing campaigns for Centriam CX.
• Advanced brand web presence on a variety of digital platforms by contributing to marketing activities on blogs, Twitter, LinkedIn, and Hubspot.
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Business Development Representative-Airborne Athletics
January 2017-December 2017
Related Skills: Digital Marketing, Social Media, Brand Expansion, Brand Awareness, Revenue Growth, Sales Techniques, Email Campaigns, Coaching & Mentorship, Relationship Cultivation
Dynamically led efforts to drive continued growth of new business through comprehensive sales and marketing activities including email campaigns, phone calls, product demonstrations, and coaching clinics. Employed engaging sales and marketing techniques to generate interest in targeted audiences of potential new clients.
• Obtained $900K+ in revenue by successfully selling 200+ units.
• Ranked third on the sales team.
• Sold the most units (40) in the best sales month in the history of the company.
• Pioneered brand awareness expansion and consumer participation by marketing Airborne Athletics through various digital platforms including Twitter, LinkedIn, and email.
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Senior Sale Consultant-Aspire Group/Minnesota Gophers
May 2015-December 2016
Related Skills: Email Marketing, Sales Techniques, Relationship Cultivation, Revenue Generation, Pipeline Expansion, Project Management, Product Expertise, Solution-Based Selling
Performed a wide range of sales-related activities including outbound calls, daily email marketing, in-person presentations, and stadium tours to secure new clients and expand revenue for the organization. Served as an expert on all products and services available in order to advise potential customers of packages and options that fulfill all requirements and expectations. Quickly established strong and trusting relationships with consumers that generated repeat business and brand loyalty.
• Secured $500K+ in sales revenue within one year.
• Led the entire organization as the top sales producer for two months in a row and was repeatedly recognized as one of the Top Two sales associates in hustle statistics.
• Utilized solution-based sales techniques
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Inside Sale Representative-Minnesota Timberwolves
April 2014-April 2015
Related Skills: Revenue Expansion, Relationship Cultivation, Networking, Project Management, Sales Techniques
Functioned as an instrumental member of a high-functioning inside sales team to drive core growth objectives and organizational revenue by constructing lasting relationships with consumers and educating potential new clients about the products and services offered by the Timberwolves portfolio. Established strong client relationships by delivering exceptional customer service both through phone calls and in-area appointments.
• Secured $90K+ in sales revenue during tenure.
• Awarded the Hustle Hard award 12 times.
• Executed 12K+ calls to targeted consumer and business leads.
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Tour Coordinator/Brand Ambassador
July 2013-February 2014
Traveled nationally to over 15 markets as a part of an 8 person team
Demonstrated Xbox One to media and end-users at NFL games, colleges and retail stores Communicated Xbox One information with media and end-users in different areas of the country Managed event and helped plan event site for each area
Generated buzz through passion and engagement of the client's products
Education
Saint Mary's University of Minnesota
​2009-2013
Bachelor's Degree in Public Relations, Sports Management
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Continued Education
Google Ads (Search, Display and Shopping) and Google Analytics Certified
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Bravura Training-Adobe Premiere, Photoshop. Social Media-Facebook Ads, Google Ads, Mimic Social
Health and Life Insurance License